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‘Destination dupes’: 15 places that feel like somewhere else

Photo of Jacob LewisPhoto of Jacob Lewis
By Jacob Lewis

28 March 2024 | Updated 10 April 202510 min read

Grikos, Patmos This Greek gem is a wonderful alternative to Santorini.

We all love a classic holiday destination, but sometimes the most popular tourist sites feel more like a crowded theme park than a relaxing escape.

That's why savvy travellers are turning to 'destination dupes'. These off-the-beaten-path alternatives let you avoid crowds and overpriced souvenirs, while still enjoying the best a region has to offer. Think of it as a travel hack for a more authentic (and less stressful) adventure.

We've found 15 super substitutes for overcrowded destinations. Not only are they similar to the original holiday favourite, but they also boast lower prices, fewer people and a chance to discover something genuinely unique.

1. Swap Croatia for Montenegro

Croatia's popularity has led to increased holiday prices, especially since its adoption of the euro. For budget-conscious travellers, you’ll get a similar Adriatic experience at a generally lower cost in Montenegro.

You’ll find a bit of Dubrovnik in the medieval walled town of Kotor, a UNESCO gem nestled in a dramatic fjord, and the pristine beaches of the Budva Riviera, with its inviting turquoise waters, is Croatia’s coastline in mini.

For a dose of adrenaline, experience the thrill of white-water rafting through the canyons of the Tara River, one of Europe's deepest.

Monte Casa Spa & Wellness

Petrovac, Montenegro
  • 20 Sept 2025
  • 7 nights
  • Bed & breakfast
  • From Stansted

Prices and availability shown can change. Always check pricing with the provider before booking.

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£719 pp
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2. Pick Patmos instead of Santorini

You wouldn’t think that the ‘Island of the Apocalypse’ would be such a serene alternative to the iconic sunsets and whitewashed villages of Santorini. But Patmos is a far cry from its dramatic nickname.

Like its Cycladic counterpart, Patmos is fringed with picturesque beaches of both the pebbly and sandy variety, but you can expect a more tranquil atmosphere on most. The capital, Chora, is a harmonious blend of Byzantine and Cycladic influences, showcasing vaulted arches and whitewashed houses that reveal a rich cultural heritage. For a livelier atmosphere, the port town of Skala has an array of shops and tavernas.

The island, where Saint John is believed to have written the Book of Revelation, also offers a unique spiritual experience thanks to significant historical and religious sites, including the UNESCO-listed Monastery of Saint John and the Cave of the Apocalypse.

3. Visit the Azores over Hawaii

View from Miradouro da Boca do Inferno to Sete Citades, the Azores, PortugalView from Miradouro da Boca do Inferno to Sete Citades, the Azores, Portugal

Hawaii's volcanic landscapes and lush forests are world-renowned, but you can find similarly dramatic scenery (and a more temperate climate) without having to fly as far in the stunning Azores archipelago.

This verdant land of lush crater lakes, cascading waterfalls and steaming hot springs is made for exploring. You can hike to volcanic peaks for breathtaking views and go whale watching for a chance to spot a variety of marine giants.

The Portuguese islands' European influence, combined with their unique geology, give the Azores a distinct blend of culture and jaw-dropping nature. It’s an enticing alternative to Hawaii's tropical charms.

MS Vila Nova

Ponta Delgada, The Azores, Portugal
  • 27 Aug 2025
  • 7 nights
  • Room only
  • From Heathrow

Prices and availability shown can change. Always check pricing with the provider before booking.

Prices from

£929 pp
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4. Consider Northumberland over Cornwall

A view of Lindisfarne Castle on the Northumberland coastA view of Lindisfarne Castle on the Northumberland coast

Cornwall's coastal beauty and laidback vibe are a big draw. But head to the other end of the country and you’ll find a quieter, equally captivating alternative in Northumberland.

Here, you can explore vast stretches of golden beaches perfect for long walks or try your hand at surfing in the crisp North Sea. Seek out ancient castles like Bamburgh and Alnwick (familiar to Harry Potter fans), or delve into Roman history at Hadrian's Wall.

Don't miss the chance to spot adorable puffins nesting on the Farne Islands, a wildlife haven just off the coast.

5. Choose Cape Verde if you’ve done the Canaries

Visited the Canary Islands? Swap the bustling Spanish sizzlers for the tranquillity of Cape Verde, a volcanic archipelago off the coast of West Africa.

Soft beaches in shades of black and gold are reminiscent of the Canaries and bask under sunny skies all year round. Divers and snorkellers can find similar experiences beneath the waves too, with colourful reefs teeming with marine life just off Cape Verde’s coast.

Though similar in climate and scenery, the comparisons between Cape Verde and the Canaries stop there. With a unique blend of African and Portuguese cultures, best discovered through its morna music and Creole-influenced cuisine, a Cape Verde holiday promises a distinct experience from its more well known Spanish neighbours.

Hotel Odjo d’Agua

Santa Maria (Cape Verde), Cape Verde
  • 28 Sept 2025
  • 7 nights
  • Bed & breakfast
  • From Manchester

Prices and availability shown can change. Always check pricing with the provider before booking.

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£759 pp
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6. Go to Genoa for Venice vibes

A view of colourful boats and waterfront buildings in Genoa, ItalyA view of colourful boats and waterfront buildings in Genoa, Italy

Venice's canals and renaissance architecture are iconic, but blend of medieval charm and vibrant street life makes Genoa a compelling substitute.

The city's historic centre, a UNESCO World Heritage Site, resembles Venice's grandeur with its intricate baroque palaces and winding, narrow alleyways. But instead of floating through Venice’s canals on a gondola, scenic boat trips will whisk you to nearby Cinque Terre for a taste of the colourful Italian Riviera.

And where Venice has tiny tapas-style cicchetti, in Genoa, you can sample generous serves of traditional pesto in the city where it originated.

7. Get back to nature in Slovenia instead of Switzerland

Switzerland's breathtaking beauty and alpine adventures may be tempting, but for a greener, less hectic alternative that's kind on your wallet, Slovenia should be on your radar.

With 58% of its land covered by lush forests, it’s a serene escape from the hustle and bustle. Outdoor enthusiasts will love conquering the soaring peaks of the Julian Alps and exploring the emerald-green Soča Valley, which is perfect for white-water rafting and hiking.

Picture-perfect Lake Bled, complete with an enchanting island and hilltop castle, rivals anything you’ll find in Switzerland. And don't forget to delve into the mysterious beauty of the Škocjan Caves, recognised by UNESCO for being one of the world’s largest underground chambers.

Remisens Hotel Lucija

Portoroz, Slovenia
  • 3 Oct 2025
  • 4 nights
  • Bed & breakfast
  • From Gatwick

Prices and availability shown can change. Always check pricing with the provider before booking.

Prices from

£389 pp
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8. Bypass Barcelona and try gorgeous Girona

With its architectural marvels, fantastic museums and incredible food, Barcelona has everything you’d want from a Spanish city break. Overlooked Girona, located just northeast, has just as much charm – without the crowds.

Highlights include its Old Quarter, the imposing Girona Cathedral and the ancient city walls, which you can stroll along for panoramic views. Its well-preserved Jewish Quarter is one of the best in Europe, and you can lose yourself in the city's charming mix of romanesque and gothic architecture.

For foodies, Girona's culinary scene rivals Barcelona's, with a range of eateries from quaint cafés to Michelin-starred restaurants. It’s close to the Costa Brava too, which means stunning beaches are just a short drive away.

9. Journey to Jordan instead of Egypt

Think Egypt’s ancient pyramids are hard to beat? Enter Petra, Jordan’s awe-inspiring ruins carved into rose-coloured rock. The UNESCO World Heritage Site, a sprawling complex more than 2,000 years old, deserves at least two days of your time.

You’ll need at least five more days to see the rest of the country, though a longer ten-day trip will give you enough time to tick off the sights at a more relaxed pace.

Make time to float in the hyper-saline waters of the Dead Sea, renowned for its therapeutic properties, and marvel at the Roman ruins of Jerash, considered one of the best-preserved Roman cities outside of Italy.

For a touch of cinematic adventure, venture into the vast desert landscapes of Wadi Rum, made famous by Lawrence of Arabia.

10. Try Bermuda for a Caribbean-esque holiday

A view of Bermuda coastline with island lagoons and sailing boatsA view of Bermuda coastline with island lagoons and sailing boats

If you’re in search of idyllic shorelines and azure seas, resist the Caribbean's allure and make a beeline to Bermuda instead. Situated in the Atlantic, this island enchants with its unique subtropical climate and beaches that rival (or dare we say, beat) many of their Caribbean counterparts.

Away from the sand, the historic town of St George is adorned with pastel-coloured houses, golf fans will revel in the island's top-tier courses, and you can explore the glowing Crystal Caves for a glimpse into Bermuda's geological wonders.

11. Step into a fairytale in Český Krumlov instead of Bruges

A view of Cesky Krumlov old town and church in Czech RepublicA view of Cesky Krumlov old town and church in Czech Republic

Bruges is a picture-perfect medieval town, but its popularity means it can get busy with tourists. You'll find a similar fairytale atmosphere with fewer crowds (and often lower prices) in the charming town of Český Krumlov in the Czech Republic.

This UNESCO World Heritage Site boasts a stunningly preserved medieval centre nestled within a bend of the Vltava River. Its magnificent 13th-century Český Krumlov Castle is one of the largest in Central Europe, and a stroll through the cobblestone streets will take you past pretty renaissance and baroque houses.

Take in the views from the castle tower, or enjoy a leisurely boat ride on the river for a different perspective of this enchanting town.

12. Make for Matera to see Cappadocia-style views

Cappadocia's otherworldly landscapes and cave dwellings attract throngs of visitors. Instead try Matera, in southern Italy, for a similar experience with a distinct Italian flavour.

This ancient city, carved into limestone rock, has been continuously inhabited since the Palaeolithic era. Its two Stassi districts (meaning ‘stones’) showcase a unique network of cave dwellings, churches and monasteries that create a maze-like cityscape unlike anything else.

Explore the historic neighbourhoods and stroll through winding alleyways within this UNESCO World Heritage Site. For an extra dose of history, visit the Matera Cathedral and the many churches built from caves, where you’ll find a handful of ancient frescoes.

13. Trade Majorca for Menorca

Majorca has long been a British holiday favourite, but its popularity can mean packed beaches and pricey accommodation during peak months. Menorca, just across the water, is a calmer alternative with a slower pace of life, fewer crowds and equally stunning scenery.

The island’s southern coast is dotted with pine-fringed beaches like neighbouring Cala Mitjana and Cala Macarella, while the north offers rugged charm and wind-swept coastal paths. Its two cities, Ciutadella and Mahón, both set on the coast, are full of charm, with laidback plazas and independent boutiques.

TravelSupermarket recorded a 341% increase in searches for Menorca this year, so if it’s on your radar, it’s time to make the swap – before the word gets too far out.

Globales Cala'n Bosch

Cala'N Bosch, Menorca, Spain
  • 1 Oct 2025
  • 5 nights
  • Bed & breakfast
  • From Birmingham

Prices and availability shown can change. Always check pricing with the provider before booking.

Prices from

£555 pp
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14. Enjoy urban exploring in Ghent instead of Amsterdam

If you love Amsterdam’s canals, culture and café scene but not the crowds and inflated costs, Ghent is a smart switch. This Flemish city mixes medieval architecture with a youthful energy thanks to its large student population – and it’s just a short train ride from Brussels.

Expect a creative buzz in the city, from its alternative music venues to cutting-edge design shops. Wander past waterside guild houses, explore the striking Gravensteen Castle and check out top museums or the city-wide street art trail that turns the walls into a gallery.

You can also take a boat tour through the city’s canals and sip Belgian beer by the river, all while feeling like you’ve uncovered something a bit more local.

15. Discover Lake Como-like charms at Lake Ohrid

Lake Como may be synonymous with lush lake and mountain views, but Lake Ohrid is equally breathtaking, just without the A-list price tag.

Located on the border between North Macedonia and Albania, this vast, mirror-like lake is one of Europe’s oldest and deepest. The surrounding town of Ohrid is a UNESCO World Heritage Site packed with historic sites, from Roman amphitheatres to Byzantine churches.

Days can be spent swimming in crystal-clear shallows, wandering cobbled lanes lined with Ottoman houses and eating fresh trout by the water’s edge. Hotels and meals are a fraction of the price you’d pay around Como, making it great for travellers who want natural beauty and cultural richness on a smaller budget.

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