20 holiday destinations where prices are falling this summer

Where are prices falling in summer 2026?

Our data shows that prices have fallen in hundreds of popular holiday destinations, from Majorca and the Bodrum area to Corfu. The biggest price drop is currently in the Neapolitan Riviera, with prices of holidays there down by an average of £232 per person. Chic Sorrento and energetic Naples are popular on this stretch on Italy’s southwest coast. Prices have also fallen in other Italian destinations including the Amalfi Coast (£126 per person price drop), the Italian Lakes (£122 per person price drop) and the Tuscany coast (£69 per person price drop).

Caribbean favourite, the Dominican Republic, is also looking like a good place to go for competitive prices – plus palm-fringed beaches and excellent rum punch. It swooped in to take the number two spot on our list with average prices for a seven-night holiday falling by £130 per person.

And Spanish big hitters including La Palma (£120 per person price drop), Majorca (£86 per person price drop) and the Costa Brava (£63 per person price drop) are in our top 20 for the biggest fall in prices as well as Turkish classics, the Bodrum area (£118 per person price drop), Dalaman area (£110 per person price drop), Antalya area (£90 per person price drop) and Izmir area (£76 per person price drop).

The cheapest holiday price in our top 20 destinations was to the lush Canary Island, La Palma, where the average price for a seven-night holiday was just £474 per person. Jet2 has just launched direct flights to La Palma from Manchester Airport (on Mondays and Fridays) and is set to launch weekly Friday flights from London Stansted in November – so now is a great time to book.

The 20 holiday destinations where prices are falling this summer

Why are prices falling in some holiday destinations?

The conflict in the Middle East is causing some Brits to take a more cautious approach to committing to a holiday at the moment. So, holiday companies may be keeping prices low to keep bookings moving.

When should you book to avoid summer price rises?

The current competitive prices may not last, though. Historically, summer holiday prices tend to rise as departure dates approach and availability reduces, meaning if you find a great deal, it’s worth locking it in now.

Talking about summer prices and booking, Chris Webber, head of holidays and deals at TravelSupermarket, said: "Despite the current uncertainty, summer holiday prices haven't moved dramatically — up by just £23 on average across all destinations.”

“For holidaymakers sitting on the fence, that's a signal worth paying attention to. Prices won't stay like this indefinitely, and with so many destinations actually seeing prices fall — places like Majorca, Corfu and Turkey — now could be a smart time to book ahead of any increases. Holiday companies are keen to get bookings moving, and that's likely filtering through into some very competitive pricing right now."

Please note: The data for the average price per person for a seven-night summer holiday is based on April–September 2026 travel and was found by comparing prices clicked in March 2026 against the previous 31-day period. Destination price drop figures used the same methodology and compared the same periods.